The entertainer archetype. Jester brands live in the moment, using humor and playfulness to bring joy to everyday experiences and help people lighten up and enjoy life.
Voice: Fun-Loving, Playful, Optimistic
Message: "Life's too short not to laugh"
Target: Fun-seekers, young-at-heart, creative professionals, stress-relief seekers
Best For: Entertainment, consumer goods, casual dining, advertising, gaming
Avoid: Being offensive, inappropriate timing, alienating serious customers
Examples: Old Spice, GoDaddy, M&M's, Ben & Jerry's, Geico, Dollar Shave Club
Connects with audiences seeking laughter, spontaneity, and escape from life's seriousness.