The passionate archetype. Lover brands create deep emotional bonds through beauty, sensuality, and meaningful experiences that celebrate love, relationships, and life's most treasured moments.
Voice: Sensual, Empathetic, Soothing
Message: "Life's greatest pleasures are meant to be shared"
Target: Romantics, luxury seekers, emotionally driven consumers, gift-givers
Best For: Beauty, luxury goods, gifts, experiences, relationship-focused services
Avoid: Being cold or impersonal, neglecting emotional needs, purely functional messaging
Examples: Victoria's Secret, Chanel, Godiva, Häagen-Dazs, Tiffany & Co., Hallmark
Connects with audiences driven by desire, passion, and the pursuit of luxury.