The visionary archetype. Magician brands understand how the world works and use that knowledge to create transformative experiences, turning dreams into reality through innovation and imagination.
Voice: Mystical, Reinformed, Refined
Message: "Where imagination meets innovation, magic happens"
Target: Dreamers, innovators, experience seekers, early adopters
Best For: Entertainment, technology, luxury goods, transformative services
Avoid: Being ordinary, failing to deliver on promises, cynical approaches
Examples: Disney, Apple, Pixar, Dyson, MAC Cosmetics, Polaroid
Connects with audiences who believe in the power of vision to transform reality.