The trusted advisor archetype. Sage brands position themselves as authoritative sources who help audiences understand the world through wisdom, expertise, and continuous pursuit of truth.
Voice: Knowledgeable, Assured, Guiding
Message: "True understanding comes from seeking wisdom, not just answers"
Target: Knowledge seekers, professionals, researchers, academia
Best For: Education, consulting, media, research, expert services
Avoid: Appearing arrogant, oversimplifying, trendy without substance
Examples: Google, TED, Harvard University, BBC, The New York Times
Connects with audiences seeking understanding and expert guidance in a complex world.