What strategic challenge can I help with?

Describe your business question and I'll recommend the right tools

Hi! I'm here to help you find the right strategic tool. What business challenge are you working on?

Who should I target? How do I differentiate? Understand my customers better Reduce costs Create customer personas Map the customer journey Improve my brand messaging Analyze market trends Find new market opportunities Competitive analysis Blue ocean strategy Why don't people buy from us?

Quick Access to Tools

Collaboration & Save/Retrieve

Share projects with your team and access saved work

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Marketing Strategy

Segment Identifier

Find your target customers

Persona Maker

Create detailed personas

Brand Archetypes

Define brand personality

Customer Journey Map

Map the customer experience

Competitive Strategy

PESTLE Analysis

Macro environment factors

Industry Value Chain

Industry structure analysis

Company Value Chain

Internal value activities

Supply Chain

Supply chain mapping

Competitive Analysis

Analyze competitors

Blue Ocean Strategy

Noncustomer Analysis

Three tiers of noncustomers

Six Path Ideation

Find new market space

Buyer Utility Map

Utility across experience

Key Factors Tool

Competition factors

Strategy Canvas

Four actions framework