Every framework runs on your own inputs, generated in minutes and yours to refine. Here is what ships today.
Map the industry value chain to find where profit and leverage sit.
SolvesFinds where cost and value sit across your industry, and shows where you fit within it.
Break your value chain into activities to see where cost drops and value rises.
SolvesLooks inside your own firm, activity by activity, to see whether profit and resources are actually aligned.
Scan the political, economic, social, technological, legal, and environmental forces.
SolvesSurfaces the historic, current, and future trends that may affect your industry, so the plan is not built on conditions that have already moved.
Map the players, partners, and dependencies in your ecosystem.
SolvesDepending on players you do not control, and missing the partners who would make you harder to replace.
Position competitors on a matrix to see where the whitespace is.
SolvesNot knowing who you really compete with or how they are positioned. Plots rivals against each other so the gaps nobody has taken become obvious.
Strengths, weaknesses, opportunities, and threats, drafted from your own inputs and yours to edit.
SolvesThe blank grid nobody fills in honestly. Gives you a first draft of all four quadrants, so the argument starts from something concrete instead of an empty template.
Work through the five forces that decide how much profit an industry lets anyone keep.
SolvesMistaking a growing market for a profitable one. Shows where the pressure really comes from: rivalry, buyers, suppliers, substitutes, and new entrants.
Identify and define the customer segments that matter.
SolvesSelling to everyone and landing with no one. Marketing spend spread thin across buyers who want different things.
Chart the customer journey from first touch to loyalty.
SolvesFinds the pain points at each stage of the customer journey, from first touch to loyalty, so you know exactly where you are losing people.
Find the brand archetype that fits your positioning.
SolvesYou have identified the segment. This works out what they care about emotionally and what actually appeals to them, so the brand speaks to that instead of sounding like everyone else.
Find the noncustomers you could win by changing the game.
SolvesOverlooking the obvious buyer groups you never think about. Surfaces the people sitting just outside your market who nobody treats as customers.
Look across the six paths to reset market boundaries.
SolvesIdeation that keeps circling back to the obvious. Looks through six different lenses to reset the boundaries and surface the non-obvious moves.
Map buyer utility across the experience to spot untapped value.
SolvesBuilding where everyone else is already building. Shows the parts of the buyer experience nobody is serving, so you build where others aren't.
Generate the factors, sort them into ERRC, and plot your value curve against rivals to see where to diverge.
SolvesBeing locked into the factors your industry always competes on, forced to choose between standing out and costing less. Enables value innovation: differentiation and lower cost together, in a blue ocean away from those factors.
Over 1,000 pre-built personas ready to use, plus the ability to build your own. Each one becomes an agent you can put a strategy, a message, or a price in front of, and have them analyze it and answer back.
SolvesGuessing how customers will react. Launching without any way to pressure-test the strategy against the people it is aimed at.
Break return on invested capital down to the drivers you can act on: margin through COGS, SG&A and tax, capital through PP&E, receivables, inventory, and payables.
SolvesArguing about profitability in the abstract. Add a lever and see which branch of the tree actually moves ROIC, and by how much.
You are the purchasing agent. Each round the other side says what it needs and what it is worth, and you decide whether to help, then whether to ask for anything in return.
SolvesNegotiating on instinct. Plays out, round after round, what cooperating and trading on your record are actually worth.
Set the cheque sizes, stages, and portfolio mix, walk one fund through the years with the LP split and an index comparison, then run the same portfolio 1,200 more times to see the distribution behind it. Fees, step-downs, and preferences included.
SolvesJudging a fund by the single outcome it happened to get. One fund tells you almost nothing, so this shows the whole spread. It runs entirely in your browser.
New frameworks ship regularly. If there's a method your team relies on, tell us, and there's a good chance it's already on the way.